Visual merchandisers are known for their innovative fashion ideas.
Visual merchandisers are professionals who attract customers through public store displays in windows, entrances or side buildings. They prepare and organize for fashion and promotional events. These merchandisers have numerous store responsibilities in regularly updating displays throughout seasons of the year, annual events and current fashion trends.
Knowledge
Visual merchandisers must have knowledge of the company's regulations and policies for displaying merchandise. Knowledge of techniques, current marketing tools and promotional ideas can increase store profits and sales essential to the merchandiser's success. Visual merchandisers must have knowledge in graphic design or other arts related fields that involves key visual elements and imagination. Keeping up to date on current style and trends is important for weekly displays. They must be efficient in distinguishing color, texture and using lighting effectively.
Abilities
Visual merchandisers must have the ability to work on weekends and late evenings when major display installations take place. They must be able to construct fresh store design ideas creatively with artistic concepts. These merchandisers must have the ability to communicate with coworkers and clients and supervise other members of the team. They must have the ability to accept criticism or compliments.
Functions
Duties of a visual merchandiser include developing and creating in-store displays while coordinating with designers and manufacturers. Duties include moving and positioning store merchandise and maintaining an organized and visually appealing store setting. Visual merchandisers develop floor plans and sketching designs to maximize the space and layout of the store. Merchandisers install and dismantle fixtures, props and dress mannequins in window displays involving work such as lifting, carrying and climbing ladders. They may also visit other stores in the area to develop new styles of presentation.
Places of Work
The majority of visual merchandisers work in retail stores or boutiques in malls. Others are employed by private clients, design studios and agencies consisting of design departments providing services. Some visual merchandisers also work in online fashion stores while many freelance. It's common for large department stores or retail chains to hire within the company and smaller independent companies to accept offers from freelancers.
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